Understanding Affiliate Marketing: A Comprehensive Overview Affiliate marketing is a performance-based marketing strategy wherein businesses (merchants) reward affiliates (partners) for driving traffic or sales through the affiliate’s marketing efforts. This model has become an integral component of the digital marketing landscape, owing to its cost-effectiveness and ability to reach a wide audience. The concept of…

Understanding Affiliate Marketing: What It Is and How It Works Affiliate marketing is a performance-based marketing strategy where businesses, known as merchants, reward individuals or companies, referred to as affiliates, for driving traffic or sales to their products or services. This concept has roots tracing back to the late 1990s, coinciding with the advent of…

Understanding Affiliate Marketing: Basics and Key Concepts Affiliate marketing is a performance-based marketing strategy where businesses, known as merchants, reward individuals or entities, referred to as affiliates, for driving traffic or sales to their products or services. This system hinges on a revenue-sharing model, where affiliates earn a commission for their marketing efforts. The key…